MDs Promote "Choosing Wisely" (as Long as You Choose Them)
Written by Editor   
Saturday, October 04, 2014 06:10 PM

At TMA’s annual conference in May, the association’s Council on Health Care Quality led a continuing medical education seminar for physicians about Choosing Wisely, and hosted a panel discussion at TMA Fall Conference in September. “Instead of third-party entities like insurance companies or Medicare saying, ‘Doctors must do this or can’t do that,’ these are recommendations that physicians are saying ‘we know by virtue of our daily practice and scientific literature that these [treatments or tests] are of low value.’ ... ‘We are the experts. We should help society decide what can be reasonably avoided,’ versus just proscribing or prescribing.”

Medical Doctors are taking extra steps to engage and inform patients explains Texas Medicine magazine, Texas Medical Association’s official publication. “Hopefully, future conversation will be the patient asking, ‘Why are you doing this?’" said a member of TMA Council on Health Care Quality. 

Having discussions and redoubling efforts to think through specific problems and solutions unique to each patient is the idea behind the new Choosing Wisely® campaign — it’s about doing the right thing at the right time for the right patient, and avoiding unnecessary care.