Chiropractic
Strengthening the Foundations of Your Practice
Written by Editor   
Tuesday, May 10, 2016 12:00 AM

CLICK HERE TO OPEN ARTICLE IN DIGITAL JOURNALIt is a simple maxim: the stronger the foundations of your practice, the easier and faster your practice can and will expand. A feature article in the upcoming issue of the Texas Journal of Chiropractic reviews six basic practice foundations and how they relate to one another.

Faith, passion, and certainty are intrinsic foundations to you as a person those things that you create from deep inside and give to those around you. The next three foundations — correction, referrals and abundance — are the results of the first three. 

The path from a dwindling, shrinking or stuck practice is through strengthening the basic foundations of your practice end developing a spinal correction system that allows a doctor to prescribe care with certainty. Learn more in this business development article.

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Generate Better Reviews and More Patients
Written by Editor   
Friday, May 06, 2016 12:00 AM

CLICK HERE TO OPEN ARTICLE IN DIGITAL JOURNALHaving a positive online reputation is essential for capturing new patients.  Around 90 percent of Internet users read online reviews to help them make purchasing decisions and have read reviews to determine the quality of a local business or practice.  The same percentage of people trust online reviews as much as personal recommendations! It is critical for your chiropractic practice to have a positive online reputation. 

A feature article in the upcoming issue of the Texas Journal of Chiropractic points out and explains the simple things that you can do to improve your online reputation. This article points out five simple common sense items such as:

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Why Can’t We Just Forget About Medicine and Just Do Our Own Thing? Monopoly is Not a Game
Written by Editor   
Tuesday, May 03, 2016 12:00 AM

For those who promote “Let’s forget organized medicine and just do our own thing,” what will you do about those who espouse the following policies?

Comment:  Organized medicine supports relief from antitrust regulations.  The problem is "AMA support of antitrust relief ... [is] limited to physician-led ACOs (Accountable Care Organizations) and not to ACOs owned and controlled by non-physicians."

When they say we support exemption from the law for us but not for you, will you just allow them to continue their monopolistic growth, or will you seek a more just solution?  

When members of their profession start to become the decision makers in the state agencies, legislatures and the US Congress, what will you do to counter their monopolistic growth strategies?

Excerpt:  AMA support of antitrust relief for physician-led accountable care organizations (ACOs), [is] limited to physician-led ACOs and not to ACOs owned and controlled by non-physicians, including hospitals, insurance companies, or others.

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Retention/Recall Tip
Monday, May 02, 2016 05:36 PM

Do you want to improve your retention?

What do you do when a patient misses an appointment?  Do you simply continue on with your day and hope the patient will call to reschedule when they have time? Or, do you have a system in place to reach out to and reschedule that patient? Implementing a recall program gives you this system and opportunity, and helps to prevent patients from falling out of care.  

A recall program is the process of regular follow-up and rescheduling of missed appointments. Missed appointments mean less practice volume and lower patient retention, which can affect your bottom line.  You should attempt to reschedule 75% within the same week in order to keep patients healthy and happy, and your visits maximized.

A successful recall program begins as soon as a patient is 15 minutes late for an appointment. Your ultimate goal is to reach the patient, remind them of their appointment, have them come into the office, or reschedule a make-up appointment during the same week.

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What is Health?
Written by Editor   
Monday, May 02, 2016 08:30 AM

CLICK HERE TO OPEN ARTICLE IN DIGITAL JOURNALThe word health is frequently mentioned in the healthcare professions.  It carries different meanings for different entities involved.  A feature article in the upcoming issue of the Texas Journal of Chiropractic  looks at both a chiropractic and a recent medical model of health that are quite similar.

Healthcare involves a number of different professions and a myriad of entities.  Each of them has its own concept of health.  For example: 

  • The World Health Organization states that health is “a complete state of physical, mental and social well-being, and not merely the absence of disease or infirmity.”

  • A  dictionary defines health as “the general condition of the body or mind with reference to soundness and vigor, soundness of body or mind, freedom from disease or ailment.”

  • Australian Aboriginal people state, “Health does not just mean the physical well-being of the individual but refers to the social, emotional, spiritual and cultural well-being of the whole community.”

  • Another defines health as “a condition of well-being, free of disease or infirmity, and a basic and universal human right.”

Consequently, there are almost as many goals for patient care as there are entities involved.  This ambiguity facilitates misunderstandings and may be used in power struggles.  The chiropractic profession is no stranger to these power struggles.

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