News & Information
Chiropractic Marketing: F4CP Monthly Update
Written by Editor   
Wednesday, May 30, 2018 10:32 AM

The Texas Chiropractic Association (TCA) works to enhance public access to and education about chiropractic practice in Texas.  TCA members have access to the materials provided by the F4CP. This past month F4CP reports:

  • In honor of National Correct Posture Month, The Wall Street Journal featured the Foundation’s brand-new Tech Neck advertisement.   
  • A national print advertisement will run in the July issue of Runner’s World emphasizing the value of chiropractic care.  Additionally, the Foundation is developing another brand-new advertisement for placement in September’s issue of Prevention
  • Follow Your Profession on Social Media for Timely Updates.  The Foundation has implemented a brand-new social media campaign, and needs your help.  If you haven’t already, please “LIKE” the Foundation on social media to stay up-to-date on the latest positive press for the chiropractic profession.
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Professional Chiropractic Conduct in Texas: Publicity
Written by Chris G. Dalrymple D.C., F.I.C.C.   
Wednesday, May 30, 2018 07:29 AM

The TCA is the leading professional chiropractic association in Texas working to enhance chiropractic practice, public access and education.  This article is a conversational presentation of rules pertaining to publicity found in the Texas Board of Chiropractic Examiners (TBCE) rules.  These rules are law just as other governmental regulations and limitations are law.  You are directed to Chapter 77 of the rules of the Texas Board of Chiropractic Examiners for the actual rules.  This article is merely an educational summary of a portion of Chapter 77.

Chapter 77 covers anything distributed publicly, be it written, printed, visual, oral, or any other communication intended for public consumption.  It opens with the definition of terms used in the rules.  Among these are a couple of definitions of which those interested in publicity will need to be especially aware: 

  • Print media:  is defined as “newspapers, magazines, classified telephone directories, city, county, and suburban directories, and all other similar publications.”  

  • Public communication: is defined as “any written, printed, visual, or oral statement or other communication made to or distributed, or intended for distribution, to a member of the general public or the general public at large.”

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Americans Less Confident in Vaccine System
Written by Editor   
Tuesday, May 29, 2018 03:39 PM

The Texas Chiropractic Association (TCA) works to enhance chiropractic practice in Texas.  Attention to education and public health is one of the service points of the TCA.  Recently,  a survey commissioned by Research!America and the American Society of Microbiology found that Americans have less confidence in the U.S. vaccine system than they did a decade ago.

A little over 75% of respondents to the survey were confident in the current system in the U.S. for evaluating the safety of vaccines and recommendations for when they should be given.  This is down from nearly 85% in 2008.

Only slightly more than 66% said they were confident that the current system ensures an adequate supply of necessary vaccines to prevent shortages,   This is down from almost 80% in 2008. 

Only 59% “strongly" believed they had personally benefitted from vaccine development over the past half-century, a 16 percentage-point drop from 2008.

When asked how important they believe it is for parents to have their children vaccinated, just 90% of respondents said “very important" or "somewhat important," compared with 96% in 2008. "We can see that it's slipping ... [The result is] on the edge of being [statistically] significant.” said survey conductors.

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Quality
Written by Mark Bronson D.C., F.A.C.O.   
Wednesday, May 23, 2018 12:44 PM

The following is excerpted from Dr. Bronson's President's Message of the same name in the March 2018 TBCE Report.

 

By:  Mark R. Bronson, D.C., F.A.C.O.

The word quality may be used in a variety of contexts. In the marketing of products or services, we use the word to indicate a degree of excellence and perhaps to imply superiority in kind. 

The Texas Board of Chiropractic Examiners is responsible for enforcing standards of practice, so I feel compelled to promote quality of service as a means of elevating the profession to meeting and exceeding these standards. 

How can one improve quality? Here are three steps you can take to put you on the right path:

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TBCE First Quarter Report Summary
Written by Editor   
Wednesday, May 23, 2018 12:29 PM
The TCA is the leading professional chiropractic association in Texas working to enhance chiropractic practice, public access and education.  The Texas Board of Chiropractic Examiners (TBCE) published their report from first quarter of 2018.  Here is a brief overview for your quick perusal.
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