Sandard Process Inc. Earns Paragon Awards
Wednesday, June 18, 2014 12:00 AM

Standard Process Inc. was honored with two awards for communication achievements from the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter. The awards were presented during the chapter’s 2014 Paragon Award ceremony held June 3 in Milwaukee, Wisconsin. The Paragon Awards program recognizes local public relations professionals for accomplishments in areas of public relations, including media relations and integrated communication campaigns.

Paragon Awards are presented in two categories: Complete programs, evaluating all project plans and materials from inception to end, and tactical entries, which are stand-alone pieces that support a complete program. Members of the Standard Process communications and creative teams received an award in each category.

In the tactics category, an Award of Excellence, the program’s highest honor, was given for Standard Process’ corporate video, “Seasons on the Farm.”Unique in the dietary supplement industry for its company-owned and operated certified organic farm, Standard Process created a video showcasing life on its farm, allowing tour guests and those unable to visit the Wisconsin farm, the ability to see, experience and practically smell many aspects of the farm, even in the dead of winter.

An Award of Merit in the complete program category of marketing business-to-business was also given to Standard Process for its integrated campaign, “A Fish Story You Can Believe!” The campaign was created to promote Cod Liver Oil, a new product from Standard Process. The company developed Cod Liver Oil in response to Standard Process health care professional customers requesting a minimally processed cod liver oil supplement containing naturally occurring vitamins A and D with EPA and DHA omega-3 fatty acids.

Started in 1983 to encourage PRSA members to strive for excellence in communication and public relations, the Paragon Awards acknowledge public relations professionals in Southeastern Wisconsin who deliver exceptional work related to public relations. The PRSA Southeastern Wisconsin chapter holds the award program every spring.